Innovation is often defined as an idea or set of ideas, transformed into a product or process, sold or used. Another more rigorous definition says that innovation is the process from knowledge to market a product.
A particular innovation only when it comes to market a product or service. If no one pays anything, no innovation. Innovation can be manifested in the design of a new product in a new production process, a new marketing approach in a new way of conducting training and staff training.
The main objective is to generate innovations that create competitive advantages achieved, which is necessary to perceive those totally new market opportunities or serve a market sector that other organizations have ignored. When competitors respond slowly, such innovation provides a competitive advantage.
An innovation should aspire to leadership from the beginning, otherwise it is unlikely to be sufficiently innovative. "Who does not use new remedies must expect new evils, for time is the greatest innovator."
Research and development involving the use of resources to generate knowledge. The innovation is the use of knowledge to generate wealth. It should be noted that some innovations are born of a flash of genius, but most are the result of a search for opportunities conscious and deliberate. Above all, innovation is work rather than genius. Requires knowledge, ingenuity and concentration.
There are, of course, innovations that arise from a great inspiration. However, most of the innovations and, in particular the successful ones, result from a conscious and deliberate search for innovation opportunities, which are only a few situations.
In innovation, as in any other endeavor, there is this talent, intelligence and knowledge. But when everything is decided, what innovation requires is hard work, focused and meaningful. If lack of diligence, perseverance and delivery, talent, intelligence and knowledge are useless.
The deliberate and systematic innovation begins with analysis of sources of new opportunities. The sources have an important variable in time, depending on context.
Because innovation is both concept and perception, aspiring innovators must go out and look, ask and listen. Successful innovators use their two cerebral hemispheres, studying the numbers, but do not forget to look also to the people. Develop analytically how innovation must be to seize the opportunity. Then go and study for potential users to understand their expectations, values and needs.
Innovation in business is something that represent success for the company, however, sometimes is difficult to create innovation in products, in a new production process, a new marketing approach in a new way of conducting training and staff training, but when someone succeeds, but when the company have it, it represent a big achievment.
ResponderEliminarInnovation opportunities are few, and it represent a hard work of investigation, knowledge and concentration. Also, they have to see detail people.