Creativity as part of innovation.

In today's knowledge economy creativity is more important than ever. But many companies unwittingly use management practices that kill it, smashing the intrinsic motivation of employees, it means, the strong inner desire to do something based on interests and passions.
  The directors do not kill creativity on purpose. But in his quest for productivity, efficiency and end up undermining the creative control, which is the livelihood of those in the medium and long term. Business imperatives can have and should coexist with creativity, for which the directors have to radically change their way of thinking.

In business, originality is not enough. To be creative, an idea must also be appropriate, useful and viable. Must somehow influence the way we do business, for example, improving a product or opening a new way of approaching a process, and even creating new ways to think strategically. Thus many believe that creativity is something connected only with the marketing, advertising, or design products or processes. But creativity can benefit all departments of a company.

For many, creativity refers to the mindset that people have, or to the degree of inventiveness that address the problems. But to think imaginatively is only part of creativity, because in order for it to take place is also needed expertise and motivation. Thus, creativity is the result of combining three elements, the ability to think creatively combined with the expertise and motivation.

The expertise includes everything a person knows and can do in the broader field of work. Expertise is what the economist and psychologist Herbert Simon called the "network of possible movements," the intellectual space it uses to explore and solve problems. The larger this space the better.
  Creative thinking is about how people approach problems and solutions, its ability to collect existing ideas and special forming new combinations. The capacity itself depends largely on the personality and the way of thinking and working of the individual. Your creativity will be enhanced if combined in their reasoning skills seemingly disparate fields.

Managers can influence the three components of creativity: expertise, creative thinking skills and motivation. But the fact is that influence the first two is far more difficult and time consuming considerably more influence on motivation.